It is contagious.  Once someone understands the value of white and the coolness of white , it becomes the fashion.  The New York Times reports today on the trendsetters in California installing “shiny plasticized white covering” on their roofs.  Secretary Steven Chu, may be a Nobel laureate in physics, but he is also a trend setter making a positive ‘cool’ impact on the world.

Read the NYT article from today and earlier posts on Green Thinking out of the Box with Secretary Chu and a Bucket of White Paint in the Leader section.