It is contagious. Once someone understands the value of white and the coolness of white , it becomes the fashion. The New York Times reports today on the trendsetters in California installing “shiny plasticized white covering” on their roofs. Secretary Steven Chu, may be a Nobel laureate in physics, but he is also a trend … Continue reading
Tag Archives: White roofs
A Bucket of White Paint for 100 Cities
NPR’s Talk of the Nation interviews Hashem Akbari, senior scientist at Lawrence Berkeley National Laboratory, following Secretary Steven Chu’s comments on white roofs and white top roads in The Economist. It is a further explanation of the value of white roofs and white top roads. Listen to the interview. Continue reading
